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The hair brand’s new Acidic Bonding Concentrate Hair Bandage Balm takes center stage at music’s biggest night.
January 30, 2026
By: Lianna Albrizio
Associate Editor
Like most hair care brands, Redken aims to make strands sing and dance. Now, it will be on music’s biggest night. Redken is the official hair care partner of the 68th Annual Grammy Awards. ‘Easy As ABC’ Throughout Grammy Week, Redken will celebrate music, creativity and high-performance hair with immersive experiences that spotlight the latest innovation from its best-selling Acidic Bonding Concentrate (ABC) franchise: the new Acidic Bonding Concentrate Hair Bandage Balm....
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